Mapping key messages

2025-01-20 14:35:59

Message maps offer several key benefits for organizations and communicators: 1. Clarity and Consistency: Message maps help ensure that everyone within...

Digital Marketing Alters the Sales Funnel

2025-01-20 18:37:54

Digital marketing has profoundly altered the traditional sales funnel by redefining how customers engage with brands and make purchasing decisions. He...

Go-To-Market Plans Based Upon Strategy

2025-03-01 20:42:24

Many go-to-market plans start with activities instead of strategy--and that's a costly mistake.Companies say, "We need leads. We need awareness. We ne...